Cookie Policy
Last updated: 14 October 2026
1. About this Cookie Policy
This Cookie Policy explains how Mariposa Holidays uses cookies and similar technologies on its website.
[Full legal name or registered business name], trading as Mariposa Holidays
Loma de las Cuadrillas s/n
29780 Nerja, Málaga
Spain
Email: katti@mariposaholidays.com
For more information about how we process personal data, please read our Privacy Policy.
2. What are cookies?
Cookies are small data files stored on your computer, telephone or other device when you visit a website.
We may also use similar technologies such as local storage, pixels, tags and scripts. In this policy, these technologies are collectively referred to as “cookies”.
Some cookies are deleted when you close your browser. Others remain on your device for a defined period or until you delete them.
3. How we use cookies
Strictly necessary cookies
These cookies are required to:
- provide essential website functionality;
- maintain secure connections;
- protect forms against spam and misuse;
- remember your cookie choices;
- operate booking and availability features;
- maintain necessary website sessions.
Strictly necessary cookies cannot generally be disabled through our cookie settings because parts of the website may not function correctly without them.
Functional cookies
Functional cookies may remember your preferred website language, regional settings or other website preferences.
When these cookies are not essential to provide a service you requested, they are only activated after consent.
Analytics cookies
Analytics cookies help us understand:
- which pages are visited;
- how visitors reach the website;
- which devices and browsers are used;
- how visitors navigate between pages;
- whether website errors occur;
- how the website and booking journey can be improved.
Analytics cookies are only activated after consent.
Behavioural-analysis cookies
If Hotjar or Microsoft Clarity is enabled, behavioural cookies may be used for aggregated interaction analysis, heatmaps and session recordings.
These services are only activated after consent. We aim to suppress or exclude sensitive form fields from recordings.
Marketing cookies
If Google Ads or Meta Ads is active, marketing cookies may be used to:
- measure advertisement conversions;
- understand advertising effectiveness;
- build advertising audiences;
- show advertisements that may be more relevant;
- determine whether someone reached our website through an advertisement.
Marketing cookies are only activated after consent.
4. Services that may use cookies
| Service | Purpose | Category |
|---|---|---|
| WordPress | Essential website and administrative functionality | Strictly necessary |
| Cookie-consent platform | Recording and applying your cookie choices | Strictly necessary |
| WP Booking System | Availability, booking and form functionality | Strictly necessary or functional |
| TranslatePress | Remembering language preferences | Functional |
| [CAPTCHA provider] | Security, spam detection and form protection | Strictly necessary |
| Google Analytics | Website statistics and usage analysis | Analytics |
| Google Tag Manager | Loading tags according to your consent choices | Depends on the tag being loaded |
| Hotjar | Heatmaps and interaction analysis, if active | Behavioural analysis |
| Microsoft Clarity | Heatmaps and interaction analysis, if active | Behavioural analysis |
| Google Ads | Conversion measurement and advertising, if active | Marketing |
| Meta | Conversion measurement and advertising, if active | Marketing |
Google Search Console provides aggregated search-performance reports. It does not ordinarily set a cookie through this website merely because we use Search Console.
5. Current cookie list
The exact cookies, providers, purposes and retention periods may change when website plugins or third-party services are updated.
The live cookie list generated by our consent-management platform appears below:
[INSERT THE COOKIE TABLE GENERATED BY THE FINAL LIVE COOKIE SCAN HERE]
The cookie list should contain:
- the cookie or storage-key name;
- the provider;
- its purpose;
- its category;
- its expiry or retention period;
- whether it is a first-party or third-party cookie.
6. Google Tag Manager and Consent Mode
Google Tag Manager may be used to manage analytics and advertising tags. Tag Manager is a delivery mechanism; the type of processing depends on the tag loaded through it.
Non-essential Google tags are configured to remain disabled until you provide the corresponding consent.
7. Your cookie choices
On your first visit, our cookie banner allows you to:
- accept all cookies;
- reject all non-essential cookies;
- choose individual cookie categories.
Analytics, behavioural-analysis and marketing cookies remain disabled unless you consent.
You may change or withdraw your choices at any time by selecting the Cookie settings link in the website footer.
Withdrawing consent does not affect processing carried out before consent was withdrawn.
8. Browser settings
You may also delete or block cookies through your browser settings. Browser controls differ by browser and device.
Blocking strictly necessary cookies may prevent parts of the website, booking system or forms from working correctly.
Deleting cookies through your browser does not always communicate your withdrawal to third-party services. We therefore recommend also using our Cookie settings control.
9. Third-party privacy information
- Google Privacy Policy
- Smoobu Privacy Policy
- Hotjar/Contentsquare privacy information
- Microsoft Privacy Statement
- Meta Privacy Policy
10. Updates to this Cookie Policy
We may update this Cookie Policy when cookies, plugins, services or legal requirements change.
We will update the date at the top of this page and, where appropriate, request consent again for material changes.
11. Contact
Mariposa Holidays
Email: katti@mariposaholidays.com